No matter how valuable the industry is, it is impossible to inherit if it is not successful as a business.
We challenged ourselves by restructuring the old business model in the traditional craft making industry,
from three different approaches.

Firstly, by reshaping the distribution system, we trimmed down the cost and improved the quality of our products.
Secondly, we improved the experience and increased the occasion for people to actually face our products.
Finally, through marketing it became possible for us to create products that trigger people's desire and needs.

One of our top priority, is to convey Japanese tradition from Yame Fukuoka to Japan and to the world.

We push forward the boundaries of our products by holding cultural events
for people from different generation, culture and country.
We have collaborated with Fashion Designer Kansai Yamamoto's international fashion show,
and also have presented Hagoita to the Principality of Monaco and to Republic of the Union of Myanmar in 2014.

We are always enthusiastic about spreading our traditional culture to new people and societies.
To inherit traditional culture, it is essential to keep creating excitement and attracting people.

We are aware that people's way of living have dramatically changed
and that this has been causing great difficulties in various different areas.
We are always questioning ourselves, what can we do to create a better society?

Since we are one of the leading company in the traditional craft industry,
we understand that creating a better life in both universal and local scale is one of our social responsibility.
We actively approach for social contributions through various different ways.
For instance, undertaking donation for UNICEF through Demowa Brand products,
participating in local events such as Yame bonbori Festival and Hina No Kuni Kyusyu.

We are also active on providing training and educational programs for younger generation,
since we understand that one of our most important social role is to inherit skill and knowledge to the younger generations.